As I have previously inferred, I once
sat in on an evangelical service which featured Colonel Harland Sanders as the
main speaker. Of course, he wore his memorable white suit and black string tie;
which characterized him for so long. He was a soft-spoken man, and at times I
strained to understand his words. Nonetheless, he left an impression on me, and
I will never forget the opportunity to be in his presence.
Ultimately, as age caught up with him,
the Colonel made a decision to sell the company to a large corporation. (As I
recall, Pepsico was the buyer). Harland Sanders went on to appear in television
ads, and marketed his face and business name to millions of consumers around
the world.
Fast forward several decades, and a
posthumous version of the Colonel continues to market his fried big bird recipe.
However, to be fair, the recent incarnations of the Colonel are as different
from the original as those Elvis look-a-likes.
This past week, KFC franchises in this
country and around the world have experienced a shortage of the uncooked
product, as the result of transportation dynamics with their new supplier. Thus,
thousands of Kentucky Fried Chicken restaurants across the globe have been
forced to take an involuntary sabbatical.
Eight of the nine hundred restaurants
in Great Britain were temporarily closed. However, in the past couple of days
they are once again at full capacity. As the British franchises reopened, the
KFC Corporation made a marketing decision to take out a full page ad in regional
newspapers, which displayed an empty KFC bucket; and which included a subtle
change to the bold red letters.
Rather than KFC, the letters had been
rearranged to read FCK; (the implication of which any moron might readily
surmise).
I think the grand old man would be
horrified. What an insult to his memory.
The Colonel I remember didn’t use four
letter, (I mean three letter) words; (unless, of course, the letters happened
to be in the correct order).
by William McDonald, PhD. (Mc)Donald's Daily Diary, Vol. 77. Copyright pending
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